F-Secure Business endrer navn til WithSecure fra 22. mars 2022. Her er informasjon om det nye brandet.
For more than 30 years we’ve worked with partners and customers, shoulder-to-shoulder to take on every threat that the customers have faced. We needed a new brand that reflects the distinct identity of our B2B offering and helps better meet the needs of our customers.
The name WithSecure™ puts good partnership at the center of our brand. It has always been at the center of our business. You can find out more about the WithSecure™ vision on our public website.
When will the brand changes become visible in F-Secure products?
The new brand will be reflected in all B2B products, replacing in most of the end user visible places where the F-Secure name and the F-Secure logo are currently used. This means the new brand name will be visible in product and subscription names, URL and content of product portals, email domain and communications, endpoint clients, product collateral, etc.
The brand change as it relates to existing products starts immediately, continuing throughout the second and third quarters of 2022. As we complete changes to transition to the new brand during this period, customers may see a mix of F-Secure and WithSecure™ in the products and portals.
At the launch of the new brand – On March 22nd
Together with the launch of the WithSecure™ brand, product-related changes will include displaying the new brand and logo in the Business Account login page and in Elements Security Center where the F-Secure logo was previously shown. Additionally, the Endpoint Protection section in Elements Security Center will include the majority of the brand changes, including product and subscription names.
Additionally subscription names in Elements Security Center will display WithSecure™ names with the client-side changes coming later. Some product notification emails will start using the WithSecure™ brand (coming from firstname.lastname@example.org) already from March 22nd onwards.
After the launch of the new brand
The bulk of the product changes relating the new brand will be rolled out starting after the launch of WithSecure™ and will include things such as, a new URL for Elements Security Center, additional product notification emails and changes to the endpoint clients. We will provide updates on the status as we progress.
We anticipate that the changes relating to transitioning to WithSecure™ will be fully complete by the end of the third quarter of 2022.