Citrix Partner Marketing Kickoff

Citrix Partner Marketing Kickoff
  • (8. mars)
  • (9. mars)

Citrix Partner Marketing Kickoff 2021 will feature the latest marketing trends, strategies, and tactics, and ways to leverage them for success.

Over two days of virtual interactive sessions, you will learn from Citrix executives and industry experts how to build your 2021 marketing strategy, increase campaign ROI, and keep your pipeline filled with qualified leads.

You will walk away with valuable information on all the resources Citrix has available to you and actionable next steps on topics such as:

  • Amplifying your digital brand in a crowded marketplace
  • Working with the new Citrix co-branding guidelines
  • Content marketing strategies for success
  • Demand gen best practices from the field


Day One: Brand

11:00-11:45: Stand out with a Better Brand Promise
Jenny Magic, Content Marketing Strategist Principal, Better Way to Say It Strategist, Convince & Convert

12:00-12:45: The Future of Work is Now: The New Citrix Brand
Tim Minahan, EVP Strategy and Chief Marketing Officer, Citrix
Barry Cowan, VP Brand Experience, Citrix

13: 00-13:45: Amplify Your Brand with Citrix Co-branding
Nick Chow, Senior Brand Strategist, Citrix
Amy Low, Senior Lead Brand Experience Designer, Citrix
David Pereira, President, Get Lift Agency

Day Two: Demand
11:00-11:45: Change Your Marketing Mindset to Drive Revenue

12: 00-12:45: Citrix Content Strategies for Success
Suzanne Hamlin, Senior Director Brand and Content Marketing, Citrix

13:00-13:45: Demand Gen Best Practices from the Field: What’s Working for Citrix
Kathleen DeBondt, VP EMEA Marketing, Citrix